SAN FRANCISCO, CA — 08/10/2011 — Future U.S., a leading publisher of gaming and technology media properties, today announced an exclusive partnership with JustinTV, owner of TwitchTV, the world’s largest gaming video and chat community, and home of 300 million monthly global video views per month. The alliance enlists Future U.S. as the exclusive advertising sales team for TwitchTV, enabling Future U.S. to leverage TwitchTV’s massive, engaged community of video game enthusiasts for brand advertising and sponsorships.
By joining forces, Digital Future will deliver a coveted audience of nearly 8 million influential, engaged video game enthusiasts with a strong foothold in the 18-34 year old demographic. Simultaneously, TwitchTV will grow its audience by tapping Future’s established network of loyal gaming fans.
“We’re proud to put our advertising and sponsorship interests in the hands of veteran gaming publishers like Future U.S.,” said Emmett Shear, co-founder and CTO, JustinTV and general manager of TwitchTV.
Future U.S. will also dedicate editorial resources to create new online gaming programming for viewing on both TwitchTV and existing Future U.S. properties, including GamesRadar.com. Editorial staff will provide expert commentary at top trade shows, product launches and online gaming tournaments such as 24 hour round-the-clock gaming marathons and sponsored events.
“We have a proven track record of directly connecting advertisers to special-interest audiences through our digital properties,” said Rachelle Considine, vice president of sales and marketing, Future U.S. “Our partnership with JustinTV and TwitchTV will assist in our efforts to extend our digital capabilities, enabling us to broaden our reach to a wider online audience and deliver new, creative content.”
For further information visit Future U.S. at www.futureus.com or TwitchTV at twitch.tv.
Future plc is an international special-interest media group that is publicly traded on the London Stock Exchange (LSE: FUTR). Founded in 1985 with one magazine, today we have operations in the UK and US creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, music, technology, action sports, film, automotive and crafts. Our biggest-selling magazines in the US include Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, PC Gamer, Guitar World, Maximum PC and Mac|Life, while our UK business publishes leading titles such as T3, Total Film, Digital Camera, Fast Car and Classic Rock. Our web sites include GamesRadar, BikeRadar, TechRadar, and MusicRadar. Future sells over 4 million magazines each month; we attract more than 11 million unique visitors to our websites; and we host 16 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s biggest exporter of monthly magazines.
About JustinTV / TwitchTV
TwitchTV is the world’s largest video game entertainment and chat community. TwitchTV features the top gaming personalities, players, tournaments and commentary, in addition to the most active and interesting discussions around video games. TwitchTV provides publishers and advertisers a platform to create long term engagement and commitment from gamers. Learn more at http://twitch.tv.