SAN FRANCISCO – May 23, 2012 – Future, a leading specialist hybrid media group, today announced a milestone in its digital strategy, generating more than $5 million in gross revenue from over 830,000 copy sales across its brands since Apple’s Newsstand launched in October 2011. The success is a testament to the company’s move from traditional print to digital, as the business restructures around high value audiences and a truly borderless digital marketplace for its market-leading products.
“As part of an aggressive digital strategy, our launch on Apple’s Newsstand exemplifies the success of our transition and underlines the vitality of our brands,” said Rachelle Considine, Chief Operating Officer (COO), Future US. “Our focus on creating a clear, unified global product line and digital platform are already helping us to unlock the potential for our best-in-class specialist content in both domestic and international markets. As tablet penetration continues at a pace, Future has a golden opportunity to deliver its wealth of high value content to audiences beyond the reach of our print products.”
Future’s successful fast-to-market approach demonstrates its ability to quickly address the rapidly evolving media marketplace by developing and delivering relevant digital products. Additionally, Future’s success in the tablet market underlines the global appeal of its content, ranging from technology and cycling to gaming, music, movies, crafts, and digital design.
Brands including Mac|Life, Total Film, Fast Car, T3 and many of Future’s games and music titles have all found large international audiences through their exposure to tablets like Apple’s iPad. Overall, 33% of revenues through the Newsstand have come from the domestic U.S. market, with 25% coming from the U.K. and the other 42% coming from countries as diverse as China, Korea, Germany and France. Additionally, more than 50% of all the revenues are attributable to subscriptions sold.
In the U.S., Mac|Life has seen tremendous success, quickly becoming the top selling technology magazine on Newsstand.
Future has also developed its own proprietary software called FutureFolio, as an Apple-approved app creation tool for enhanced and interactive digital products on the Newsstand, and is licensing this software to other publishers.
“FutureFolio was developed by us to deliver the flexibility we need to create flexible and interactive apps for our iPad editions. We believe it could potentially be a leading industry standard among other publishers who are looking to take a similar approach of going from print to digital,” said Considine. “The success of our launch on Apple Newsstand not only puts Future ahead of other publishers in this arena, but reveals that people pay for digital content. Through FutureFolio, we hope to reveal new opportunities and channels for the digital publication market.”
Future publications are also available on Nook® by Barnes and Nobles and the Kindle Fire by Amazon. For more information, visit www.futureus.com.
Future PLC is an international media group and leading digital content producer listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the U.K., U.S. and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in games, film, music, technology, cycling, crafts and automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar and Official Xbox Magazine. TechRadar is the U.K.’s number one consumer technology website. Future sells 2.9 million magazines each month; we attract more than 35 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the U.K.’s number one exporter and licensor of magazine content. Future is the Association of Online Publishers’ Consumer Digital Publisher of the Year.