SAN FRANCISCO – September 13, 2012 – Future PLC’s world-leading technology websites, TechRadar.com and T3.com, smashed all previous traffic records with the launch of the Apple iPhone 5 this week. In the 24-hour period which included the unveiling of the new iPhone, TechRadar.com and T3.com drew almost 2.5 million global unique users and generated almost 5 million global page views,*the highest number of visits in a single day the two sites have ever reached.
Apple announced the price, specs and release date of the iPhone 5 at 6 p.m. GMT last night. TechRadar.com topped the Google search rankings for information on the sites and proved to be the most popular destination for people keen to find out all about the new smartphone (according to Experian Hitwise).
With teams working through the night to produce live blogs, in-depth hands-on reviews, informative videos and all of the must-read news, the record-breaking traffic showed Future’s unrivalled ability to reach consumers during the technology industry’s biggest event.
“Future is rapidly building its position as one of the world’s leading technology information businesses,” said Mark Wood, CEO, Future PLC. “Our content, our speed of coverage, and our search engine management skills were all put to the test by the iPhone launch. The results showed us to be unchallenged leaders in the UK and a very big player in the US, as well as other key markets.”
“Future’s record numbers are a huge testament to the dedicated and talented team behind this momentous accomplishment,” said Rachelle Considine, Chief Operating Officer, Future US. “It’s a very exciting time for Future as our recent success validates our properties as being at the forefront of the technology media space.”
Future is the number one technology publisher in the UK – reaching on average 5.3 million people every month. T3 was recently crowned PPA Award winners 2012 for International Consumer Magazine of the Year and Digital Product of the Year, while TechRadar reaches over 13 million global unique users a month.
*Source: comScore Dashboard (2,442,498 unique users, 4,769,866 page views)
TechRadar is the UK’s biggest technology website and launched a US focussed site in April this year. Read by more than 13 million people globally every month, the award-winning site has become the go-to destination for opinions, exclusives and authoritative reviews of everything from mobile phones and tablets to the latest cameras and televisions.
Established in 1996, T3 is the world’s best technology lifestyle brand – in print and online at www.t3.com and beyond, from its five-star iPad app to the prestigious T3 Gadget Awards. T3 is packed with all the latest consumer technology news, reviews and features, covering everything from tablets to consoles and home cinema systems to MP3 players. Exclusives give T3 readers first look at the hottest new gadgets, while extensive buying guides make sure they end up with exactly the right kit.
About Future U.S.
Future PLC is an international special-interest media group that is publicly traded on the London Stock Exchange (LSE: FUTR). Founded in 1985 with one magazine, today the company has operations in the U.K. and U.S. creating over 180 special-interest publications, websites and events for people who are passionate about their interests. The company holds strong market positions in games, music, technology, action sports, film, automotive and crafts. The biggest-selling magazines in the U.S., include Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, PC Gamer, Guitar World, Maximum PC and Mac|Life, while U.K. business publishes leading titles such as T3, Total Film, Digital Camera, Fast Car and Classic Rock. The company’s web sites include GamesRadar, BikeRadar, TechRadar and MusicRadar. Future sells over 2.9 million magazines each month; attracting more than 34 million unique visitors to its websites; and hosts 16 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 89 countries internationally, making it the U.K.’s biggest exporter of monthly magazines.