Guitar World Partners with Jimi Hendrix Estate for Comprehensive Hendrix Instructional DVD
April 23, 2007
Exclusive Deal Transcribes Classic Axis: Bold As Love Album For Sale on Newsstands
New York, NY (April 23, 2007) – Guitar World magazine, in partnership with rock legend Jimi Hendrix’s family, will release an instructional DVD and magazine tribute to one of the most influential albums of all-time, The Jimi Hendrix Experience’s Axis: Bold As Love. Available on April 24th on newsstands nationwide, this musical tour de force provides fans with over three hours of lessons for hits from “Little Wing” to “Bold As Love,” as well as rare footage and a comprehensive biography of Jimi Hendrix’s career.
The centerpiece is an in-depth instructional video guide on how to play the classic album note for note on the electric guitar as taught live by guitar guru Andy Aledort. Aledort has toured with Hendrix’s side project, Band of Gypsys, in addition to participating in a series of Jimi Hendrix Tribute concerts. As an author of over 200 books of guitar transcriptions as well as a series of guitar-related instructional books and videos/DVDs, Aledort is renowned for his Hendrix knowledge and teaching style.
From the distorted tones to “backwards” special effects, Guitar World’s DVD strips down each track, revealing the secrets behind one of rock and roll’s most revered albums. Recorded at the Electric Lady Studios, co-designed by Jimi Hendrix and John Storyk in 1970, the DVD includes a 10-minute documentary featuring an interview with Axis: Bold As Love audio engineer Eddie Kramer. The feature also includes rare studio footage, original concert posters, photos and tickets provided courtesy of the Hendrix family archives.
Experience Hendrix, LLC, the company entrusted with maintaining the music and legacy of Jimi Hendrix, issued the license to Guitar World for the Axis project. CEO Janie Hendrix explains, “We’re delighted to have worked with Andy and all of our friends at Guitar World on this fresh and informative look at one of the most important recordings of all time. It underscores the timelessness of Jimi’s music and spirit.”
Priced at $9.99, the DVD and magazine package will only be available on newsstands on April 24th at participating retailers, including Barnes and Nobles, Wal-Mart, Guitar Center and many others.
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About Guitar World
Since 1980, professionals and beginners alike have turned to Future Network USA’s Guitar World magazine for top-flight coverage of their favorite artists from rock titans like Led Zeppelin's Jimmy Page to contemporary stars such as the White Stripes' Jack White. Every issue of Guitar World offers broad-ranging interviews that cover technique, gear and lifestyles as well as famously accurate transcriptions. Major stars like Phish's Trey Anastasio and Zakk Wylde are regular columnists. Given its access to the industry's biggest talent, Guitar World has become a cultural institution - a must read for guitarists of all levels and industry professionals alike.
www.guitarworld.com
About Future
Future US is a leading publisher of cutting-edge special interest magazines and websites, which sell in excess of 2.3 million and reach more than 3.5 million unique visitors per month. Futures publications reach a young, active, affluent audience and rank 12th among audited newsstand publishers in gross newsstand revenue. Its market-leading print titles include Official Xbox Magazine, PSM: Independent PlayStation Magazine, PC Gamer, Maximum PC, Mac|Life, Pregnancy, Future Snowboarding Magazine, Snowboard Trade News, Guitar World, Guitar One, Revolver, Guitar World Acoustic, Bass Guitar and Guitar World Legends. Future also publishes leading consumer websites GamesRadar (www.gamesradar.com) , Futuresnowboarding.com (www.futuresnowboarding.com) and Next Generation (www.next-gen.biz ), the highly-respected US game industry news source. Future is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego. (www.futureus.com).
