Revolver Magazine and House Of Blues Strike Sponsorship Deal
October 10, 2007
Revolver To Sponsor HOB’s Artist of the Month in Venues Across the Country
South San Francisco, CA (October 10, 2007) -- Revolver, “The World’s Loudest Magazine” and Future US’ best selling hard rock and heavy metal magazine, will be a major sponsor of the House of Blues’ Artists of The Month program for the next two years, according to Future US’ publishing director Anthony Danzi.
With House of Blues venues located in Los Angeles, Anaheim, San Diego, Dallas, Las Vegas, Atlantic City, Chicago, Cleveland, Myrtle Beach, Orlando and New Orleans, the sponsorship will feature several key elements:
* Revolver’s logo will be featured on table-tents, “Artist of the Month” posters and television commercials broadcast on HOB’s in-house video system.
* Revolver banner in rotation on House Of Blues’s web site, HOB.com.
Development of a Revolver/HOB Artist of the Month feature housed on the magazine’s website.
* Integrated events such as tour sponsorships and parties at HOB venues across the country
* A minimum of three Revolver-branded Live Nation tour booklets in 2008.
* A Revolver backstage area is being planned for select venues
Opportunities for backstage access for magazine and website content.
The deal calls for Revolver to provide House of Blues with advertising visibility and website integration to promote the HOB brand as well as its Artist of The Month program.
“Revolver is thrilled to join forces with House of Blues whose venues are considered to be a home away from home by many of our featured bands,” explained Danzi. “Our readers will benefit from the special content and access that Revolver’s editors will have with this new relationship.”
“Revolver already features many of the bands that are staples in our HOB clubs,” said Kelly Kapp, Live Nation Talent Buyer/Touring Division. “We are excited to be strengthening our relationship with the magazine and expect that the ultimate beneficiaries will be Revolver’s readers, who are at their core avid live music fans.”
***********
About Future US
Future US is a leading publisher of cutting-edge special interest magazines (Official Xbox Magazine, PSM Magazine, PC Gamer, Maximum PC, Mac|Life, Pregnancy, Future Snowboarding Magazine, Guitar World, and Revolver) and websites (GamesRadar, gloob.tv, fileradar.net and Next Generation) which sell in excess of 2.1 million and reach more than 3.5 million unique visitors per month. Future’s publications reach a young, active, affluent audience and rank 12th among audited newsstand publishers in gross newsstand revenue.
Future US is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego.
About House of Blues
Founded in 1992, this dynamic company with soul, spirit and vision was acquired by Live Nation in November of 2006. With 11 branded clubs, including Atlantic City, Anaheim, Chicago, Cleveland, Myrtle Beach, New Orleans, Las Vegas, Los Angeles, Orlando, San Diego and Dallas, each House of Blues club features live music, Southern-inspired cuisine in an eclectic environment celebrating the African American cultural contributions of blues music and folk art.
About Live Nation
Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, The Police, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues® and Fillmore® music venues and prestigious locations such as Nikon at Jones Beach in New York and London's Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV."
