Future Fusion Case Study

ASUS – PAX East

CLIENT: ASUS USA
PROJECT: ASUS – PAX East

The Challenge

ASUS was looking for a way to make a big splash with gamers with their new line of gaming desktops and laptops under their Republic of Gamers (ROG) brand. ASUS wanted a big event to celebrate PC gamers and engage key users via social media.

The Solution

PC Gamer, in partnership with ASUS, hosted the largest party at PAX East. The consumer and industry event drew over 1,500+ PAX East attendees, VIPs, and guests to experience the most desired party headlined by Headhunterz.

Premiere Branding Through Venue
Social Photo Booth Activation
Music Performance by Headhunterz
Sponsored Editorial Videos
Custom ROG DJ Booth
Custom ROG Themed Beverages
Cosplayers and Brand Ambassadors
Social Giveaways

Total Impressions

25,500,000

Social Impressions

8,700,000

Video Views

518,000

Sponsored Editorial Videos

14

Party Attendees

1,500

Headhunterz Performance

1

Interested in working with FutureFusion?

Isaac Ugay
VP Strategic Partnerships
714-381-3419
iugay@futureus.com

Source:
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