Future Fusion Case Study

The Elder Scrolls Online – Food Truck Tour

CLIENT: Bethesda
PROJECT: The Elder Scrolls Online – Food Truck Tour

The Challenge

After a successful Skyrim experiential marketing program with Future, Bethesda again looked to Future to continue the conversation around the Elder Scrolls and confirm the connection between the brand and the Gen Y entertainment audience. The program would need to be expanded to new markets and capture not only the franchise fans but a wider mainstream audience.

The Solution

To reach Bethesda’s objectives, Future conceptualized and executed a delicious approach to an experiential activation – The Elder Scrolls Online Food Truck Tour. The program featured an 11-stop tour at popular conventions including SXSW, PAX, E3, and Comic-Con to reach the target demographics. In addition, the tour stopped at popular college campuses to further expand the franchise’s awareness and promote to a more mainstream audience.

  • Experiential Food Truck Activation
  • Social Media
  • Digital Media
  • Print Media
  • Swag Production
  • Social Photo Booth
  • Video Production
  • PR Outreach

Total Impressions

172,000,000

Digital Media Impressions

21,600,000

Swag Items Distributed

15,500

Meals Served

8,400

Photo Booth Images

2,800

Custom Wrapped Food Truck

1

Interested in working with FutureFusion?

Isaac Ugay
VP Strategic Partnerships
714-381-3419
iugay@futureus.com

Source:
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