Future Fusion Case Study

Hyundai – SDCC & NYCC

CLIENT: Hyundai USA
PROJECT: Hyundai – SDCC & NYCC

The Challenge

After a successful partnership with Future and The Walking Dead in 2012, Hyundai looked to Future to continue the conversation and confirm the connection between their brand and the Gen Y audience. In addition, the program would extend its reach to new markets (NYCC), develop new extensions, and focus around 10 Years of The Walking Dead.

The Solution

Future created a unique approach to leverage the partnership with Skybound’s The Walking Dead to reach Hyundai’s goals and objectives through:

  • Show Floor Booth Activation
  • Experiential Party
  • Street Team Activation
  • Custom Video Production
  • Custom Car Fabrication
  • Social Media Promotion
  • Digital Media
  • Editorial Integration

Total Impressions

923,800,000

Digital Media Impressions

220,000,000

Comic-Con Attendees

265,000

Photo Booth Images

4,500

Party Attendees

2,200

Weezer Performance

1

Interested in working with FutureFusion?

Isaac Ugay
VP Strategic Partnerships
714-381-3419
iugay@futureus.com

Source:
Google Analytics Pro Mar 2015

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