Future Fusion Case Study

LG – Holiday Gift Guide

CLIENT: LG
PROJECT: LG – Holiday Gift Guide

The Challenge

After delivering a successful iPhone conquest program, LG looked to Future again to drive awareness to LG’s products for the holiday season by utilizing a holiday guide as the centerpiece for user engagement.

The Solution

Future created a custom Holiday Gift Guide with LG as the title sponsor. High impact roadblocks and interstitials were timed during the busy Black Friday period. Campaign also included reviews targeting and conquesting of LG’s competitors.

  • Custom Sponsored Holiday Gift Guide
  • Targeted Media
  • Conquesting Media
  • Black Friday Targeting
  • High Impact Roadblocks
  • Product Photography
  • Social Promotion
  • Editorial Integration

Digital Media Impressions

17,000,000

Roadblock Impressions

4,800,000

Products Featured

56

Days of High Impact Roadblocks

9

Product Categories Featured

7

Custom Holiday Gift Guide Website

1

Interested in working with FutureFusion?

Isaac Ugay
VP Strategic Partnerships
714-381-3419
iugay@futureus.com

Source:
Google Analytics Pro Mar 2015