LOS ANGELES – May 16, 2012 – GameFly, Inc. the leading video game service today announced a strategic partnership with Future US, a leading hybrid media group specializing in gaming and technology. The collaboration will encompass international 360-degree content, e-commerce and advertising. Both companies will also work on various content deals including cross-linking, mobile apps content and contextual e-commerce promotions.
The new deal will help grow GameFly’s audience and revenue by tapping Future’s established network of loyal gaming fans through both print and digital outlets, and will further GameFly’s ability to offer promotions for mobile titles that can be downloaded directly from GameFly onto iOS and Android devices. Simultaneously, this partnership will advance Future’s charge into the digital space by delivering an audience of over 10.8 million unique visitors, while expanding its GamesRadar network. Future’s media offerings will also be diversified by representing GameFly’s mobile app and GameFly Media in the advertising marketing sector.
“GameFly is taking great strides to lead the way in video game digital commerce,” said Sean Spector, co-founder and SVP of Business Development and Content, GameFly. “Our collaboration with Future will not only assist us in reaching our business goals through more awareness of our digital distribution platforms, but ultimately elevate us to new heights in the space.”
“Future is committed to growing its digital footprint and diversifying its media offerings,” said Rachelle Considine, Chief Operating Officer, Future US. “This is one of several initiatives that have taken place this year to prove Future’s commitment to growing in the digital space.”
About GameFly Inc.
GameFly, the leading subscription video game rental service, allows members to rent one or more video games concurrently, with no due dates, late fees or shipping charges. Users can easily select from over 8,000 console/handheld titles or 1,500+ PC games for immediate download, and manage their list of games online at www.gamefly.com, the GameFly App for iOS and Android devices, or the new digital PC Client. Members receive games via First-Class Mail and return them to GameFly at their convenience using prepaid mailers. In addition to selling video games through the “Keep” feature, GameFly also sells new and used video games.
About Future PLC
Future PLC is an international media group and leading digital content producer listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the U.K., U.S. and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in games, film, music, technology, cycling, crafts and automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar and Official Xbox Magazine. TechRadar is the U.K.’s number one consumer technology website. Future sells 2.9 million magazines each month; we attract more than 34 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the U.K.’s number one exporter and licensor of magazine content. Future is the Association of Online Publishers’ Consumer Digital Publisher of the Year.