Founded in 1985 in the UK, Future Publishing was the fastest growing UK publisher of the following decade. From a start in computer and video games magazines, Future successfully diversified into sports, entertainment, computing and general interest magazines, becoming the UKs fourth largest publisher.
Launching in the US in 1993 under the name Imagine Publishing, Future US, Inc. brought many innovative ideas to the US market. Future was the first magazine publisher in the world to realize the unique consumer appeal of selling magazines together with compact discs featuring related demonstrations, videos and other material. It was the first to publish an “official” licensed games magazine, offering users of gaming consoles special access to previews and other inside information. It was the first games magazine publisher to appoint a female Editor-In-Chief. And the first to offer full guitar-education programs on newsstands. In the Internet boom of the late 1990s, it created such innovative titles as Business 2.0, acquired by Time Inc. in 2001.
For the past decade, Future in the U.S. has concentrated on print and digital products that appeal to its core audiences’ passions and enthusiasms. GamesRadar.com, launched in 2006, presents fans with a consistently irreverent and original take on what’s cool and not. 2009 was a big year for Future’s Music group as they launched Guitar Aficionado, which offers guitar players and collectors of all ages a rich new menu of lore and ideas, and the Revolver Golden Gods, the first heavy metal music award show in the US with a broadcast version airing on MTV2.
Future continues to broaden and deepen its partnerships with major entertainment, games producers and retailers in the U.S., pioneering innovative approaches that tap into their consumers’ enthusiasm. In 2008, Future launched Qore, a first of its kind interactive digital magazine on the Sony PlayStation Network.
Today, Future continues to base its success on a strategy of “passion,” seeking new markets where there is a thirst for expert knowledge and advice. Readers and online audiences respect Future products as the leading authorities in their fields, and Future’s unique authority and credibility make it the preferred choice for marketers seeking to engage these audiences.