Last Updated on January 6, 2010
What types of information Future collects
How Future uses the information it collects
What happens if you don’t want to provide any personal information
What kinds of cookies or other passive collection tools Future uses on its Website(s)
Who collects the information that you disclose on Future’s Websites and with whom, if anyone, Future shares your personal information
What choices you can make regarding how your personal information is used
How you can change or delete the information Future has collected about you
What is Future’s policy regarding collecting information from children under 13
How Future ensures the security, quality, and integrity of your information
3. What types of information does Future collect?
In order to give you the best experience on our Websites, Future may collect information about you, but only if you voluntarily provide it to us. Typically, we may ask you to submit personal and/or demographic information in connection with any one of the following features or services.
Website and game-specific registration
Contests, sweepstakes, and other promotions
Polls, surveys, or questionnaires
Other features such as e-cards, wish lists, and tell-a-friend
The types and amount of personal information collected for these activities will vary depending on the activity. The requested personal information may include: your name, home address, telephone number, e-mail address and (for those purchasing products online) credit card information including billing and shipping addresses. For some activities, we may ask you to create a username and password and to provide other non-personal information such as your age or date of birth, gender, game and platform preferences (including information about the games and hardware you own), hobbies and interests, and other information (also known as “demographic information”). If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. Combining data allows us to customize the notices we send you and the services we provide you according to your interests and preferences. For more on how we use your information, please read the section on use below.
4. How does Future use the information it collects?
Whatever the purpose may be, we will only collect information to the extent reasonably necessary to fulfill your requests and our legitimate business objectives.
Future Tools and Updates
Information collected from those who voluntarily submit it to us is used to provide services like updates on special events, game news, and email announcements of interest to our users. Occasionally, we share your personal information (e.g., e-mail address) with a third-party sponsor, co-sponsor, or other reputable third party that provides products or services that may be of interest to you. Moreover, if you register for access to our blogs or message boards, we will use your personal information to enable you to view and post messages on the boards. However, you should understand that community forums, blogs, and message boards are tools that allow you to communicate with members of the online community. As such, whenever you give out personal information in public areas, that information can be collected and used by people you don’t know.
We occasionally use other companies, agents or contractors to perform services necessary to our operations. For example, we have partnered with other companies to personalize our Web pages, process credit card transactions, analyze customers’ interaction with our Website, and process consumer surveys. We also provide postal addresses to the U.S. Post Office for delivery purposes. In the course of providing such services, these companies may have contact with your personally identifying information. These entities have agreed to securely store and maintain the personal information received from us.
For practical reasons, we treat personal information submitted to us in a business capacity different from information we receive in a non-business capacity. Personal information submitted to us in a business capacity (e.g. resumes, event sponsorship, etc.) may be shared with third parties, depending on the nature of the inquiry.
Purchase or Sale of Businesses
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others
5. What happens if I refuse to provide my personal information to Future?
If you choose not to submit personal information when requested, you may not be able to participate in certain activities on our Websites and may limit the services we can provide you. For example, if you refuse to share your email address, you may not be able to receive general support or product support. To simply browse our Websites, however, you do not need to give us any personal information.
We collect information through technology to make our Web sites more interesting and useful to you. For example, when you come to one of our Web sites, we collect your IP address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our guests visit various parts of our Web sites. We may combine this information with personally identifiable information.
We may use web beacons (or clear GIFs) on our Websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data. We use web beacons for many purposes, including site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization. Information gathered through web beacons may be linked to your personal information.
Future may also keep track of Internet Protocol (IP) addresses to troubleshoot technical concerns and to maintain website safety and security. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
Future may collect information in the form of logs – files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help Future determine (among other things) how many and how often users have visited our Websites, which pages they’ve visited, and other similar data (a.k.a., navigational data). We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.
We use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
7. Who is collecting my personal information and is it shared with anyone?
From time to time, we may run contests, tournaments, or other events or activities (“events”) on our Websites. Information collected for these events may include personal information such as your email address and may be collected by or shared with a third party sponsor, co-sponsor, or other reputable third party (e.g., promotional partner, software licensee, or game developer). If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these events at the time the information is collected.
We may disclose personal information in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability. In addition, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, Future’s customer information may be transferred to our successor or assign.
8. Can I choose how my personal information is used?
If you do not want to receive our newsletter, service related announcements, or any other communications and/or services from Future, please opt-out from these communications or services at the time of registration or information collection. If at any time you decide to remove your personal information from our database, you may do so by emailing us at firstname.lastname@example.org.
9. How do I access or update my personal information?
You can access and update the contact information you gave us during registration (that is, your e-mail address or any other information that would directly enable us to contact you), by e-mailing us at email@example.com.
Your California Privacy Rights
California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. For inquiries regarding our disclosure policy, please contact us using the information provided below:
Future US, Inc.
4000 Shoreline Court, Suite 400
South San Francisco, CA 94080
10. What is Future’s policy regarding children under 13?
It is Future’s policy not to collect information from children 12 or younger at the Sites, and Future employs industry standard technical measures to prevent children from providing us with any personally identifiable information. Children from the ages of 13 to 17 are able to participate at the Websites; however, some features of the Websites may be unavailable to them. Children 12 and under may still surf the Websites, and may see many links to other websites while doing so. Future cannot guarantee that these other websites contain material appropriate for them. We strongly urge parents to monitor their children’s Internet usage, and to actively participate in the selection of websites their children visit.
11. What safeguards does Future use to protect my personal information?
Future takes reasonable measures to protect the confidentiality, security, and integrity of the personal information collected from our Website visitors. Personal information collected by Future is stored in secure operating environments that are not available to the public and that are only accessible to authorized employees. We also have security measures in place to protect the loss, misuse, and alteration of the information under our control. For example, before we allow web users to access their personal information, we verify their identity by requesting information such as their username and password.
While Future takes reasonable precautions against possible breaches of its Websites and customer databases, no website or Internet transmission is completely secure. Consequently, Future cannot and does not guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. Future urges you to take steps to keep your personal information safe by memorizing your password or keeping it in a safe place (separate from your account information), logging out of your user account, and closing your web browser.
12. How do I ask a question or file a complaint? (Contact Information)
Future US, Inc.
4000 Shoreline Court, Suite 400
South San Francisco, CA 94080